Extremely buoyant business due to the aging population, optics retail is one of the most dynamic markets, attracting many entrepreneurs.
Do you want to open an optical store? You knocked on the right door! Whether you are starting a sunglass kiosk in a shopping mall or open an optical shop on the street, In this article, you will find advice on 4 essential steps that you will need to take to complete your project.
To create an optical store in good conditions, it is essential to start by carrying out a market study of the sector to verify the commercial viability of your project and define the commercial strategy to be adopted.
Market research is an opportunity to take an interest in the purchasing behavior of your future customers, the significant trends in the sector, and your competitive environment.
In order to make sure that there is commercial potential in the planned establishment area, you will need to ask yourself the following questions:
Increase in myopia, aging of the population, generalization of connected media, greater attention to health. A multitude of factors explains the dynamism of the optical sector. In 2015, the market weighed more than 6.5 billion euros for just over 12,500 points of sale. In addition, in 10 years, the number of stores has increased by 35.7%.
Nonetheless, these excellent figures cause a commercial over-density: competition is raging, and opticians must stand out by offering innovative concepts and having a solid identity. More and more of them are also diversifying by also selling hearing aids or connected objects.
The liberalization of the optical market on the Internet, with many sites offering corrective glasses or contact lenses at a desirable price positioning (up to 70% cheaper than in stores), intensifies competitive and price pressures.
We also note that the entry into force of the cap on the coverage of optical costs by mutuals (470 euros for simple lenses, 850 euros for complex lenses, 150 euros for frames, once every two years instead of once a year) has had a substantial impact on the sector, even if the margins of optical stores remain comfortable.
The sector is shared between 4 major types of actors:
The next step in setting up an optical store is to choose a legal status for your business: this is an essential step because it is a decision that will have an influence both on your business, but also on your personal life.
In fact, the choice of legal status will condition in particular:
To open the optician of your dreams, you must go through the French case business plan or business plan.
The business plan of an optical store is a detailed document in which you will present your project in a structured, argued, and costed manner.
Schematically, the business plan of an optical store has two main parts:
Writing the business plan will allow you to take stock of your project and ensure its financial viability. The business plan will also be essential for you to present your project to bankers and potential investors, who will use it to decide whether or not to grant you the precious funds necessary to launch your project.
Once your optician business plan has been drafted, you can move on to the last step in creating an optical store: finding financing.
First of all, you should know that opening an optical store without a contribution is not easy. Indeed, if the banks can grant you a loan to finance part of the purchases of equipment and stock, they will nevertheless ask you to have a minimum of personal contribution.
As an indication, the personal contribution requested by franchisors for the opening of an optical store generally varies from € 30,000 to € 130,000.
Once the question of the personal contribution is settled, you will have to study the different financing possibilities available to you to raise the necessary sum for the opening of your store:
We hope this article has given you a better understanding of how to open an optical store. If you are opening an optical store and looking for optical store fixures, welcome to visit Ant Display. Whether you need shelving units, frame display racks, glass showcase, and frame display pods, you will have the best work here.
Do not hesitate to contact us if you have any questions.