Because shoe store owners often choose the address of shoe store by their experience, feeling, and preference. And they often have the disadvantage of neglect the forest but only seeing the tree. As a result, after spending a lot of money to decorate the store, it turns out that no customers came to buy shoes at all. or even worse, their own stores were empty, while others' shoe stores were full of customers. Before the establishment of a shoe store, we must make a good evaluation of the location of the shoe store
It's not good to rely on the Empress Dowager. In general, the middle section of a street is the best, because the consumer's psychology of shopping is to see the first few stores first, and then they have the desire to buy. Especially in summer, the weather is hot, walking a long way is a tiring and painful procedure. In the first few stores, they already a comparison and make decisions, so the purchase rate here will be relatively high.
The following are the basic step that will analyze the location of shoe stores from various aspects.
Generally speaking, Retail shop locations are similar to each other. We choose stores by looking at newspaper advertisements, housing agents, real estate fairs, or surf the Internet to understand shop information. After we got the basic store rental info, and then choose shops. According to the analysis of experts, there is a "three & seven" rule in the shop market, that is, only 30% of the total shops rent information publicly, while 70% of the shops conduct concealed transactions by means of a private transfer. Therefore, before we open a shop, we must look at multiple choices, go to the site for field investigation, and search the source of stores in a wide range of channels. In short, we should look for our shoe stores with forward-looking and dialectical eyes.
The main places to check:
You can't choose a store by feeling. You have to speak with numbers. Choosing a big store or a small store, choosing a flagship store, or an image store all have to calculate the cost. Making money in business is the hard truth. Of course, you can't yell at a loss. It is obvious that the rents of shops in prime locations will be high, and the rents of shops in areas with less passenger flow will naturally be lower. The key point is to see the "profit rent ratio" of shops. If the profit/rent of the shop is greater than one, we still have money to earn. If the profit/rent is less than one, we have to give up. Choosing a store is not about size, but about profit.
Because of the bustling downtown, generally speaking, small shops are in short supply and are very popular, so the rent is also rising. Relatively speaking, the value of large shops with hundreds of square meters falls due to the delay in rent. In this case, we can organize a group to rent large shops in the form of group leasing, and then divide them, so that the rent will be less.
Generally speaking, "passenger flow" and "financial resources" complement each other. There is a famous saying in the rent industry that "the first is the lot, the second is the lot, and the third is the lot". Some people say that the location determines the source of tourists, and the endless stream of people is the potential source of tourists. Therefore, the success probability of opening a shop in a prosperous area is often higher than that in an ordinary section. However, there are also particularities in universality. Not all "gold markets" are sure to make money. The key point is to compare the "profit rent ratio" and look further. The city is changing with each passing day. Due to the change of municipal planning, busy areas may also become remote places. Therefore, we must know more, choose more, and compare more.
It is very important to analyze and compare the cost performance of shop rent. Because the rents of stores in different locations and building structures will vary greatly. On the surface, shops of the same size can differ several times. However, we should not only look at the most superficial rent price but also consider the cost performance problem. In other words, we must consider the factor of the "profit rent ratio".
At the same time, we should also select stores according to the brand characteristics, pay attention to the positioning of our shoe brand and the consumer groups, not just the location, the size of the facade, and the rent. In order to improve the hit rate of selecting "high-quality shoe stores", it is necessary to compare and screen, analyze specific problems and learn the "Three Character Classic" of shoe store location
Different shoe store should open in different locations for the various potential customer group. Here below are 6 basic shoe shop categories and useful strategies to choose an accommodated shop location.
For example, most schools are young people. They have a strong sense of fashion and are suitable for market positioning. Therefore, opening a hand-painted shoe shop in these places will attract a large number of young customers who catch up with the trend.
This kind of area is also a commercial center and downtown area. If the business activities are frequent, the turnover will be higher. Such a store is the land of gold. In such areas, logistics is fast. For hand-painted products, the popular trend of hand-painted patterns changes rapidly. If the flow of goods is slow, it may become obsolete before the shoes are sold out. Therefore, the area with frequent commercial activities is the best place for choosing the location of hand-painted shoes.
If a store is opened near a residential area, the population is relatively concentrated and the population density is relatively high, then the frequency of people entering the store is relatively high and the business is easy to do. Moreover, due to the large population flow, it is easy to understand the daily sales volume, so the sales will not rise and fall suddenly, which can ensure the stable and rich income of your hand-painted shoe shop.
The shop is located in this kind of street, the passenger flow is big, the customer that patronizes the shop is relatively much. However, it is necessary to consider which side of the street has a large passenger flow, as well as the impact of some terrain or traffic, so as to select the optimal location. For some customers with a lot of traffic, but because it is the main road, the passenger flow is the place for commuting, it is not a good choice for a shoe store address.
If the transportation is convenient, customers are willing to patronize and take a car. Generally speaking, it is best to have a bus stop nearby or a store that customers can walk less than 20 minutes to reach.
Maybe some people think that it would be better if there was only one store in the whole area. On the contrary, if many similar shoe display stores could be concentrated in a certain area or block, they would be more able to attract customers. Because there are many stores operating similar products, customers can have more opportunities to compare and choose here. Generally speaking, the area with more than two conditions is a good location, if all of them can be provided, it is the best shoe store location. However, there is no doubt that the rent of a store with these characteristics will be very high. In short, as long as the idea of opening a store is right, it is high investment and high return, so we should be willing to invest in the store site.
The continuous flow of people is a potential source of customers. Therefore, the success probability of opening a shop in a prosperous area is often higher than that in an ordinary section.
The downtown areas suitable for opening shoe stores are professional shoe market, business district, shopping mall, supermarket concentration, as well as car and railway station, hospital, school, large community, and so on. To open a shop in a professional market, the brand should be suitable for market positioning. In the railway station, bus station in and out of the shape, color, consumption level is not the same, shoe store positioning can be flexibly controlled. Generally, there are more elderly patients in the hospital. If we manage cloth shoes here, they may be welcomed. Sports shoes can be operated near the school, and the price is determined according to the consumption level of students. Don't rent more than you expect.
Choose a store, which is directly related to the quality of your business
First of all, we choose the direction of the store, the so-called orientation the direction of the road, passenger flow, give people the first sense. Is it the kind that people can see all of a sudden, and one that is too far ahead of the store is generally not considered, because it is too far ahead to keep customers, which is a taboo?
It's not good to rely on the Empress Dowager. Generally, the middle section of a street is the best, because the consumer's psychology of shopping is to see the first few stores first, and then they have the desire to buy. Especially in the hot summer, it's tiring to walk. In the first few stores, there is a comparison, so the purchase rate here will be relatively high.
Another is that it has a lot to do with your brand positioning. Your products are in the middle and low grade. You can't find a high-end market. Then you can start a shoe kiosk for mall. The high end can't choose too much place, so you should consider the consumer group that your goods accept. What's more, we should investigate the situation of the goods in the stores around you. After all, people have already established themselves in the market. Look at other people's business style to prepare for their own psychology, so-called know yourself, and know your competitors.