The main consideration of shoe shop layout is how to create a good shopping place under the existing space environment. In general, the shoe store layout should basically set up a goods display area, customer service area, cashier area, storage area, image promotion, or window display area. In addition, we must consider the route of customers' going and exiting when browsing goods. Of course, shoe stores of different sizes or positioning may omit some regional layout. No matter how different the layout of each shoe store is, the ultimate principles to be followed are the same:
The display of goods can be divided according to the category of goods, such as women's shoe area, men's shoe area, children's shoe area, wrapping area, etc. But at present, there are many types of product mix and match adopted by many brands. For example, shoes, clothes, and accessories are put together according to the product style, which well interprets the commodity characteristics and style. However, this is only limited to a few special styles, because it will take up a large area. In addition, the height or area of the new and best-selling models to be placed must be different from that of the broken code or the market. In short, the purpose of the goods display is to make the goods realize their own value!
Effective product display can arouse consumers' desire to buy and prompt them to take purchase actions. However, all display racks must not violate the characteristics of consumers' psychological activities, so chain stores must follow some basic principles when doing merchandise displays. Below we introduce seven basic principles: profitability, display points, attractiveness, effective display, product matching, clear at a glance, cleanliness, and hygiene.
If you want other people to see your products and attract people's attention, it's not enough just to have good products, because you also need beautiful display methods and more novel display platforms. Take shoe experts as an example, we really have to pay attention to the basic skills of placing display cabinets in shoe stores.
The shoe store display cabinet must be placed in a conspicuous place. If you attend a trade fair, or mall retail shoe kiosks the position may be fixed. However, the angle of the shoe bag you choose is very important. Choose an angle that can fully show the original appearance of the shoes. Do not choose the dark side, but choose the side with better lighting conditions, so as to effectively enhance the attraction and attraction of shoes The human eye.
The retail shop shoe display cabinet should pay attention to the height of the display. The placement height also determines the user's feelings. For example, if the shoe bag is too high and there are too many types of shoes, people will feel dense and do not want to choose. However, if the number of shoes placed in the shoe bag is just right, the space is not good, and the height is moderate, it can provide users with more flexible choices The perception of the sub will be higher, and the probability of placing an order naturally will be greater.
Shoe store fixtures should pay attention to the spacing. The space between different display cabinets should be kept appropriate, not too small to make people feel crowded. It is also necessary to ensure that the display cabinets have a certain sense of spatial hierarchy. Other accessories can be placed next to the display cabinets to improve the visual effect. Can refer to a part of the relatively high-end cosmetics display cabinet placement skills.