Clothing retail is one of the most popular retail businesses that many new starts will join in it. However, it's not easy to succeed in such a hotly competitive business. Only when you get the right point of clothing sale, can you make a great profit from this business? Here we provide you with practical and essential success key factors and suggestions to successfully run a clothing store.
Some people say that the real estate business is the most important three factors, location, location. This shows that location selection is critical, and for the operation of clothing stores, location selection is also significant. We must try our best to choose a commercial location with high pedestrian flow. The first floor is better than the second floor. The intersection is better than Yan Street. With the right place, you are invincible.
You can calculate the number of people passing a particular area during the rush hours or holidays on weekdays, and then you can estimate the flow of people. If you look at the shops' business next to this area, you can probably count whether this is a good location. Of course, on weekdays, we should pay more attention to various popular sites and walk around more. Generally, the right places are trendy. We can rent them when we have a good opportunity.
Of course, shops with a massive flow of people must have high rents. But it's usually a dime. I suggest that if you can't afford to pay a high rent, you'd instead rent a better but smaller number of flats, or split a larger number of apartments. No matter how cheap the rent is, it is difficult to operate a shop with a small flow of people. In short, location selection is critical. The rent may be only a few thousand yuan, but the turnover maybe tens of thousands of yuan.
The clothes you sell must be distinctive and different from those sold in other stores. Consumers will remember your store, and your products will sell at a price. When everyone goes to the wholesale market, you don't have to. Selling the same things not only has no characteristics but also leads to mutual bargaining. Another example is that foreign trade goods famous in the past few years are now quite challenging to make. On the one hand, everyone is doing it. They lack characteristics and are full of fake goods, and their quality is getting worse and worse.
Now consumers begin to have brand awareness; consumers are always pursuing distinctive, high-quality clothing. Our fashion design, combined with Chinese classical tradition and modern popular color style, forms a strong visual impact of the widespread design feeling, deeply loved by the pursuit of characteristic personality fashion.
Sales skills are also critical. When customers try them on, they should recommend them in time, their mouths should be sweet, and they should be patient with customers. Although some customers have a terrible attitude or quarreled with their husband (wife) yesterday, you still have to bear with your heart and smile. If the service is not right, you can't do business. Good service attitude, your repeat customers will be more and more.
Most of the clothing retail shop, store fixtures plays important role in the daily sale. Well arrange and clothing racks, mannequins, and store fixtures can leave a good impression in customer minds and offer a better shopping experience. High-quality display stands and tables also offer a good impression on your products. People are more likely to believe a clothing shop furnish with modern design luxurious shop fittings.
The light should be bright, and the goods should be arranged neatly, the floor glass windows should be cleaned regularly, and the damaged items should be repaired in time. These small details will give consumers a comfortable shopping environment.