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Now the competition in the bubble tea industry is very fierce. If you are not prepared, you are suggested to choose carefully. If you want to open a bubble tea shop in Tianjin, I would like to say that, whether you want to join in or run by yourself, you should first think about the location, brand, and other factors. Let's take the site selection problem as an example The nature of the tea shop no accident on a few, business circles, customer source analysis, hope to help you, see the right can take their own Oh!!
The bubble tea shop is roughly divided into two types, one is a shopping mall (commonly known as the shop in the shop), the other is a street shop
Shopping malls are divided into large commercial centers, shopping malls, and supermarkets. They are all places with a large number of customers. They are mainly young people and fashion seeking groups. They all go out with money. The flow of people is the key to this kind of business district. Let's have a look at the people How to move the flow, let your bubble tea shop, open in a suitable location, the supermarket is generally the surrounding residents' off-duty time or the shopping place on weekends and holidays. It is the population that gathers the surrounding residents. Compared with the shopping malls, people, not the surrounding residents, radiate more.
However, people mainly go to buy daily necessities. Relatively speaking, rich people drive to shopping malls to spend money. The people who come here are all the residents around. They come here on foot. The main body is to buy daily necessities. In terms of leisure expenses, it is relatively less, and the elderly will be relatively more. For the consumer groups, the consumption will be rational and will pay more attention to cost performance. Buy products that fit their spending budget. This kind of business district, the flow of people will be obvious, supermarkets have been planned, basically is a line, the shop should be opened at the entrance while holding bubble tea while drinking while shopping.
In the case of street stores, there are community stores, business streets, office areas, campus stores, transportation hub stores, tourist attractions stores,
Community store: it refers to that there are only communities around, and there is no relatively centralized commercial center. The flow of people is OK, but it is not much. This kind of shop should be opened cautiously. Relatively speaking, the community store is a relatively closed business district, slightly with mobile customers. This kind of shop serves the surrounding residents. For community stores, the bubble tea shop with better price and acceptable price should be selected,
Commercial Street: shops are complete, clothing, catering, shopping, and other small stores are relatively concentrated, equivalent to shopping malls, but the distribution of shops becomes the length distribution, and the customer consumption group is relatively high. This kind of business district is open and has a wide range of customers. The range of radiation in the commercial street will be high. In the commercial street, you can choose the franchise stores of bubble tea brand which are slightly higher, such as a little bubble tea, coco bubble tea, etc,
Office area: surrounded by white-collar workers, the group is relatively single, relatively high income, relatively small capital.
Campus Store: it refers to the stores around the campus, which means that there is a lot of customer flow around the campus. Opening a shop in the university has a large flow of college students, and the consumer group is also young people, which is just in line with the age group of bubble tea consumption. In addition, the campus is more regular, the class time will be more leisure, the class is busy, and the consumption is concentrated in a few time points, so you can have enough rest time. It's easier to cultivate customers by opening bubble tea shops around the school than in other places because as long as the operators get together with students, students will take the initiative to help the bubble tea shop do publicity, and often draw students to drink bubble tea in the shop.
Transportation hub store: subway, bus station, and other shops, a very open business district, are people who come here to transfer. This kind of business district has a lot of people. At this time, it is convenient to open a drink shop in the transportation hub. It is necessary to change the flow of people into passenger flow. The decision-maker of the shop needs to make an analysis of the tourist attraction store: it is an open business district, and all the tourists come.
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