retail store fixtures

For most of the new business starters, they just a lit brave than others. when starting a shop business for the first time, Whether opening retail kiosks in the mall or start street window shops. many things are miscellaneous, They will be a bit of confusion on how to deal with hesitation, lack of experience, the content listed below as a novice can be used as a reference, according to this idea to find out the missing, can avoid some big problems, and avoid fall into the business trap!

retail store fixtures

#1. Choose a suitable business

Not every business is profit in your place as not every business suit for you, Only choose the right business and operate it in the right places, can u success in business. then make money. Project selection is the top priority, which can be selected in these ways

  1. Develop a project in a familiar field according to the scope of previous work;
  2. Get to know the store owners around you, whether their opening projects are suitable for you, and what suggestions they have for opening stores;
  3. In your long-term activity area, which markets have not been met, select projects according to the market;
  4. Have a suitable store project, and then find the market;
  5. According to their own strengths, interests, personal ideals to customize the opening project;
  6. When you go out and see shops with characteristics and prospects, you can record them and know whether the demand for opening such shops is satisfied;
  7. Understand the stores around you that have not been done well, and set up shop opening projects according to the user's pain points;
  8. On the Internet to see what items the franchise store has, inspire inspiration;
  9. Understand the current more popular and future development of better projects

#2. Market Research & Proper Business Plan

After determining a specific store project, we need to do more in-depth research on this project, including

  1. The capital investment of the project needs to be within its own controllable range;
  2. The project can be operated by itself;
  3. Whether there is an urgent demand in the current market;
  4. Whether it is a project that can be done for a long time and the more accumulation, the easier to do;
  5. The current market intensity of the project;
  6. Whether the project field is familiar with and whether there are available preliminary resources;
  7. Comprehensively consider whether the project has its own difficulties that can not be overcome;

#3. Find Locations & Renting stores

After the establishment of the store project, you should make customer portraits of your main consumer groups, such as gender, age, consumption ability, consumption scene, consumer occupation characteristics, etc. select several areas where the target customer groups are concentrated to search for stores, and further observe after determining several intended stores

  1. The approximate rental price of the area;
  2. According to the characteristics of the store project, the size and location of the store are selected;
  3. The flow path, stay time and stay intention of consumers in this area;
  4. The urban planning of the area in the next few years, the size, scale, entry, and relocation of other commercial stores around the shop;
  5. Whether the layout of the intended store is in line with its own planning for the store, the cost of redecoration, the layout, and price of water and electricity in the store;
  6. The reasons for shop transfer, whether it is the real landlord, the contract signing period and payment method;
  7. Before the store business projects, whether the remaining customers can be converted to your customers

#4. Risk Aversion

For small retail stores, risk aversion mainly includes the following aspects:

  1. Project risks, including being cheated to join in, low market demand and uncompetitiveness compared with peer products;
  2. The risks of stores include high transfer fee, unreasonable price increase by landlords, refusal to rent, repeated transfer of interests, sudden relocation of major commercial entities around the store, change of main roads and demolition of urban planning stores;
  3. Capital risk, low estimate, high actual expenditure, low income in the off-season business, shortage of funds and preparation for several months' reserve fund

#5. Preparation before opening

It includes store qualification management, store fixtures, store decoration, store area division, shelf mobilization, equipment procurement and debugging, and placing goods according to the customer's access path, main products, and customer purchase frequency.

The scope of work and responsibilities of the staff, training on product familiarity (price, how to use, product selling point memory), performance commission algorithm for improving employee's enthusiasm, preparation for opening activities, Yilabao, publicity posters, online activity copywriting, activity sets, etc!

retail shop counter

#6. How to promote sales & Increase in Profit

It is suggested to prepare three marketing plans before opening the store, including opening, regular, and holiday promotion. The promotion design includes these steps

  1. Customer attraction, that is, publicity bait, such as free experience, 30% discount, recharge rebate, small gifts, etc;
  2. After customers arrive at the store, they should lock in customers, and suggest doing more long-term consumption promotion, such as handling membership cards, buying 10 times for 4 times, and giving a 28 buck voucher for consumption over 98 bucks. This activity mainly focuses on the volume of consumption, and the profit is in the water consumption of customers;
  3. Customer information retention, the activity design is to guide customers to pay attention to the micro store and leave contact information. It is suggested to add the boss's personal WeChat to facilitate secondary sales in the future;
  4. Activity design bait offer is to guide customers to forward activities to help you promote the campaign

#7. Collection and arrangement of customer data

This should be normal work, and it should be sorted out as soon as possible after the activity. Customer data include name, gender, contact information, residence, consumption ability, preference to purchase products, product purchase records, purchase characteristics, customer importance level, etc.

Group notes for customers, convenient for daily customer contact, and accurate marketing according to customer portraits!