In stark contrast, the store’s vibrant black steel elements lead the customer experience while introducing them to Jensen’s customized works. Pure white walls and floors provide exquisite canvas for dark walnut partitions, and vertical slats create a private space. The first floor is divided into two categories of commodities; gold and silver jewelry. All the jewels are displayed in the display box, which is integrated with the wall. The special design carefully highlights the exquisite details of George Jason's jewelry in an influential but simple way.
The designer uses straight lines and repetition in different ways throughout the space; creating a similar but unique experience for guests. The counter is equipped with hammered terrazzo, which is a clever reference to the art of silver forging and hammering silverware.
Down the white stairs to the basement, it is strategically divided into three areas; a room dedicated to hollow utensils, a private sales area where traditional jewelry collections are displayed, and finally a private seating area for VIP customers. The empty vessel room is well-lit, with a custom wooden table designed by the artist Laura Bergs in the middle. In contrast to the linear shape of the space, the curvaceous table is rustic, the wood top is kept in its natural state and is inlaid with plenty of silver.
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