Romantic music, decorated with a variety of cartoon-style stores, and a variety of lovely chocolate, biscuits, candy gift boxes together with an endless stream of young people. This is the scene of a modern candy store in an upscale business district. So what kind of business model does this small shop use to make the business so prosperous? Would you like to open a similar candy store? Let's learn how to open a high-profit candy store.
We know that candy stores are generally aimed at young customers, and it is precisely the young consumers who have the most consumption power. As long as you can provide high-quality products and good service, it is still very profitable to open a candy store.
First of all, we need to set up a shop. The rent of the shop varies greatly with the location. Commercial Street, school, pedestrian street, and intersection are often more expensive.
Generally speaking, this kind of candy shop doesn't need to be too large in size, but it must be in a good location where fashion people often go in and out. Don't be stingy about the rent. If the location is improper, it will greatly affect the income and even close the door at a loss. Of course, there are bigger candy supermarkets and candy sales centers. If you open a small 30 square meter candy shop, the rent is $10000 / month, and the prepayment is one year, 120000 dollars. Ms. Yuan said that this kind of shop decoration can not be too vague, because fashion people like to decorate exquisite places, she spent about 20000 dollars on the decoration. In order to reduce the business risk, she chose to be a franchise store of a large food company directly, which can reduce the pressure of purchasing and take a lot of detours.
When you see the labels on the display shelves in the candy store, the prices of imported candies are very high: 5 US dollars for Boban candy, 8 dollars for Korean gum, 10 dollars for 100 grams of Japanese orange candy, and more than 20 dollars for German cookies. The prices of some of the most expensive snacks are up to hundreds of dollars. Although it is so expensive, in just one hour, there are still about 30 customers coming, and the average consumption is about 80 dollars. Ms. Yuan said that since its opening, the daily turnover of the shop has been more than $2000 from Monday to Friday, and between $3000 and $4500 on Saturdays and Sundays.
In the United States, Canada, and other western countries, candy stores are a very popular food, with a relatively high-profit margin. The profit margin of imported candy is generally around 40%. If a certain brand of imported food is directly managed as an agent, the profit margin will reach 60%.
So in general, the profits of candy stores are still very high, compared with the products of other retail industries. In a good store location, opening a high-end candy store is a very good choice.
Before opening a candy store, I suggest you make a detailed plan. List all expenses required and make a detailed budget and plan. But how much does it cost to open a candy store? Generally speaking, the main expenditure of candy store comes from the following four aspects.
The rent for stores in different cities is also different. Similarly, the rent of different store locations also varies greatly, and the size of the store also determines the rent. So when we are making a budget, we need to know how big a store we are going to open and where we are going to open it. For example, there is a big difference between a candy kiosk in a mall and a store on the street.
If you open a candy kiosk with an area of about 15 square meters in the mall, the monthly rent is about $2000. Of course, different shopping malls rent is not the same, you'd better consult the mall office you want to enter to get the detailed price. If you open the shop in a busy street, the cost will be much higher, at least 10000 US dollars a month.
When choosing a location, one of the needs is whether the rent of this location is worth the price. Don't be fooled by your landlord's rhetoric.
The decoration is the most important step in opening a candy store. A good decoration can not only improve the product display effect but also enhance the brand image and let customers remember you. The decoration of a good candy store comes from a good candy store interior design. So when choosing a decoration company, we must see the interior design ability of this company.
The decoration of the candy store is generally divided into interior decoration and display rack installation. If you open a candy kiosk in the mall, you just need to buy a kiosk and install it. The cost is about 15,000 dollars. But if you're opening a candy store, the decoration costs are much higher. The cost of interior decoration is about 30,000 US dollars, including the decoration of the ceiling, floor, and wall. The configuration of the circuit and waterway as well as the production of the door signboard. The budget of each store varies greatly from store to store. For a 50 square meter candy display stand and store fixtures, it costs about $25,000.
Different decoration companies charge different fees, so when choosing to decorate a candy store, we must find more interior decoration companies. Not only to compare their design capabilities, but also to compare their services and prices, and finally determine a good company to decorate.
Whether you open a candy kiosk in a mall or a candy store on the street, you need a certain inventory charge. That is the cost of the first batch of products. Because of retail products. The fund return rate is very high, with the first batch of inventory, you can sell, and the profit of sales can purchase the second inventory. This cycle can greatly reduce the financial pressure on retailers.
Generally speaking, about 10,000 US dollars is enough to stock up the candy kiosks in the mall. But if it's a 50 square meter candy store, it's about 30000 dollars in inventory. On the one hand, because there are more display shelves in the store, more candy is needed to display. On the other hand, because the sales volume of the store is larger, it needs a more timely supplement.
When opening a candy store or a candy supermarket, of course, there are some other expenses to consider, such as the cost of advertising. The cost of recruiting workers, etc. Only by making a detailed budget and including all the possible expenses, can we avoid the problem of capital shortage in the actual opening process.
Imported candy stores mainly rely on novelty to attract people's attention, so the location is particularly "picky". If the sales volume is not large, it is easy to press the goods. It can be said that the location and purchase channels of imported candy stores will directly affect the income. Due to the influence of import tariffs, freight, and other factors, the price of imported candy is generally high, so the selection of store locations should fully consider the local actual consumption level. Prosperous business districts, major colleges, and universities, the cinema near the traffic is a good choice. Through the following 5 simple steps, you can choose a cost-effective candy store location.
It should be said that it is a method from large to small. First, a city is divided into districts. We must choose the business district, which is what we call the business district. At the same time, candy faces different customers. On the one hand, places with large traffic volumes and on the other hand, places that need to be younger.
If a good business district is fertile soil for the cultivation of stores, a good store location is just like a tree root, which can absorb the best nutrition in the business circle, so that the store can be successful and thrive. Therefore, the advantages and disadvantages of the store location are directly related to the quality of the store. The difference between the store location and the store location will lead to the loss of thousands of miles. Therefore, the advantages and disadvantages of store location conditions are the primary consideration factors for store enterprises to open stores.
No matter in the shopping mall or on the street, on the square. You need to carefully observe the location, whether it is appropriate to open a candy store, whether there are stores with similar products.
The evaluation of the flow of people on the road is the first key point of the store location. Different traffic vehicles and urban planning constitute different roads and pedestrian flow on the road, thus affecting the consumption results. The selected road should be the only route for residents to get to and from work and daily life. Usually, it should also be a road with developed traffic and convenient transportation.
For the location of candy stores, the flow of people is not the only basis. Because of the different customer groups, candy stores also need more young groups in the flow of people. Children also need to refer to, such as near the school. Shopping malls and amusement parks are good choices.
For a mature city, there should be some fixed streets where the sales of candy are relatively concentrated. The candy store rent of such streets will be higher, but there is no need to be afraid of high rents, The benefits and turnover brought about by high rent will be much higher. The high rent itself has gold content. In a small city, there may be only one or two streets. For a large city, there may be many such streets.
And the categories will be different. For our big eye frog brand, what we are looking for is a place where candy retail brands are relatively concentrated. The more brands are concentrated, the more mature the market atmosphere will be. The more consumers come to buy here, thereby the better the sales atmosphere will be. And this kind of place is very suitable for the development of our big eye frog brand.
Another way to choose, relatively simple, is to choose to be a McDonald's neighbor shop, The streets that have KFC restaurants are a good choice. Because they are very elegant in choosing the location, which is determined by a long time of comprehensive market investigation and evaluation. They have strong customer gathering ability and can better help gather customers.
There is another important point in choosing a suitable Street: a normal street will have two sides, that is, two pedestrians in the direction of the vehicle. So how to determine which of these two directions is more suitable? We habitually call it the up line and the down line. Up refers to the route to work separately. The down line refers to the way people go home. So when we choose, we must choose the direction of the down line.
The interior decoration design of the candy store doesn't need to be too luxurious or complicated. It's just as simple as possible. However, there are many kinds of candy store fixtures and candy display stands available, so the islands display placement and retail shelves in the candy store is more exquisite.
At the top of the shelf, you can consider high-end goods, especially for white-collar workers who pay attention to brands; in the middle, you can easily get middle-grade goods, facing the public; at the bottom are some fragmentary gadgets, mainly for children's furnishings.
Compared with ordinary candy stores, the audience of imported candy stores is more clear. In addition to candy, many people also come for a variety of candy boxes. Those candy boxes with cute shapes and cartoon patterns are very popular. Therefore, the product packaging, taste, and other aspects to highlight the new, strange, special. As the main consumer is young people, so the decoration style as far as possible to fashion characteristics.
Imported candy stores mainly rely on novelty to attract people's attention, so the location is particularly "picky". If the sales volume is not large, it is easy to press the goods. It can be said that the location and purchase channels of imported candy stores will directly affect the income. The price of imported candy is generally high, so the selection of store locations should fully consider the local actual consumption level. Prosperous business districts, major colleges, and universities, the cinema near the traffic is a good choice.
It's the same in any business, and it's inevitable that good projects are imitated. Ms. Yuan said that at present, the number of similar candy stores around is gradually increasing, so if you want to have a good business effect, you must make your own characteristics.
Candy sales are mainly aimed at young consumers under the age of 35. These young consumers like to feel romantic and warm. Therefore, the walls of the store are covered with cute cartoon characters, lovely dolls and toys are set up in the candy, and a message board full of youth is also set up. In fact, this can not only create a sweet atmosphere but also stimulate customers' desire to buy.
The placement of products is knowledge. The top shelf of the shelf is high-end goods, especially for white-collar workers who pay attention to brands; in the middle, there are mid-range goods that are readily available for the public; at the bottom are some fragmentary gadgets, mainly for children's furnishings. Ms. yuan's shop mainly sells imported candy, with thousands of varieties, including more than 100 kinds of lollipops. Ms. Yuan said that we should try our best to supply as many varieties as possible, but the quantity of each kind should not be too much, because the manufacturer does not provide return and exchange. In the packaging design, we should often communicate with manufacturers, try to integrate some style design that customers want, so as to ensure the customers' return rate.
Compared with ordinary candy stores, the audience of imported candy stores is more clear. In addition to candy, many people also come for a variety of candy boxes. Those candy boxes with cute shapes and cartoon patterns are very popular. Therefore, the product packaging, taste, and other aspects to highlight the new, strange, special. As the main consumers are young people, they should try to take the pop culture express. For example, there is candy for Harry Potter, Hello Kitty, and robot cat fans in the store. Among them, the name of Harry Potter Bertie's full flavor beans is also called. According to reports, earthworms, vomit, and soap are the best-selling flavors, while the Harry Potter series of sweets, such as ice mouse, bubble gum, and chocolate earthworm, is still popular even though they are expensive.
Speaking of candy, we all like to eat, sweet, delicious. If you want to open a good candy store, you have to work hard to manage it. Let's talk about the precautions of opening a candy store.
Now the development of the candy industry is broader and broader, but if you want to operate a candy store with good profits, there are many problems to consider. The owner should make a good plan for the development of the candy direct store. And according to the actual situation of the local implementation. When the owner opens a candy store, he should sum up his own management methods in practice and pay attention to after-sales service. After doing a good job in the above-mentioned aspects, the success of his business is near at hand.
Generally, only large food companies can supply candy. For the start-up stores, it is still cost-effective to choose the way of catering to join the candy store, which can reduce the concerns in the purchase channel, brand management mode, and other aspects, and let the operators take a lot of detours.
The price is cheap, the variety is very important, but the key is the taste. All food-related industries pay attention to the taste of customers. The best way to attract repeat customers is to have their own special flavor. People in cold areas are generally afraid of being sweet and greasy. Obviously, people in these places need more calories. Therefore, sweets in the north are lighter than those in the south. If you open a candy store in different areas, you should take care of the local people's eating habits. People who eat a modern diet are not so nutritious.
At present, there are few candy shops in China, but with the improvement of the urban consumption level, candy will have a huge market space in mainland China. According to the owner who has already done business, the sales performance of candy is soaring all the way. Most of the customers are young people, and 70% of them are repeat customers. Candy store purchase should consider high and low price reasonable collocation, constantly update the goods is the key to success.
The choice of this store location should fully consider the local actual consumption level. A busy business district, a school with young people as the center, and a cinema with a large passenger flow are all good choices.
If you want to open a candy store, you can't be a fat man. In terms of price, it's better to adapt to the popular price, which is decided by the customers themselves. Do not make matching, otherwise, it will easily cause dissatisfaction.