11 Things You Need To Know Before Opening A Bubble Tea Shop

With the rise of young consumer groups, bubble tea shops occupy a position in the market that cannot be ignored. In order to meet the needs of the majority of milk tea lovers, we are ready to open a unique milk tea shop. This article will focus on the preparation of the milk tea shop, focusing on how to design the milk tea bar, and how to choose the right equipment for different drinks.

Bar design: Create a core area to attract customers

  1. Bar position: The bar is the soul of the milk tea shop, and the appropriate location should be selected according to the store area, layout and customer needs. Usually, the bar is located in the center of the store or at the entrance so that customers can easily see the production process and increase the interaction.
  2. Bar size: The bar size should be determined according to the store area and beverage production needs. The basic configuration includes an operating station, sink, locker, etc., to ensure the convenience of beverage making and cleaning.
  3. Bar material: The bar material should be easy to clean, durable and in line with the style of the store. Common materials are stainless steel, wood and artificial stone.
  4. Bar decoration: In order to enhance the appeal of the bar, appropriate decorative elements can be added. For example, use beautiful lamps, put green plants, or hang posters to create a comfortable and pleasant atmosphere.

Beverage classification: tea and fruit drinks to meet different tastes

  1. Tea drinks: Tea drinks can be classified according to different tea types and tastes, such as green tea, black tea, oolong tea, etc. In addition, it can also be classified according to the demand for cold and hot drinks.
  2. Fruit drink: Fruit drink with fresh fruit as raw materials, and a fresh taste. Common fruit drinks are fruit juice, fruit tea and so on. When making fruit drinks, it is necessary to pay attention to the freshness and ratio of fruits to prepare the best taste.

Production process: the combination of tradition and innovation

  1. Tea making: Tea making mainly includes tea selection, tea brewing, filtration and sealing. In order to ensure the taste and nutritional value, high-quality tea should be selected, and the tea brewing time and temperature should be strictly controlled. At the same time, modern elements can be introduced, such as the use of new tea-making equipment to improve production efficiency.
  2. Fruit drink making: Fruit drink making pays attention to fruit matching and taste experience. In the production process, it is necessary to ensure that the fruit is fresh and choose low-sugar jam to present the natural fruit flavor. At the same time, you can add ice, sparkling water and other elements to enrich the taste of fruit drinks.

Appliance matching: Improve drink quality and experience

  1. Teapots: Teapots are the basic utensils for making tea, and should be selected according to the needs of tea types and tea quantities. In order to enhance the sense of quality, you can choose a teapot with good insulation performance and a delicate appearance.
  2. Teacups: The material and style of tea cups should match the style of the store. At the same time, taking into account comfort and hygiene, it is recommended to choose a tea cup with a hot handle and high-quality materials.
  3. Straw: Straw is an essential appliance in the process of drinking milk tea. To ensure hygiene, straws made of food-grade materials should be selected and replaced regularly.
  4. Coasters: Coasters play an important role in enhancing the drink experience. Coasters can be selected to match the teacup to add to the overall beauty.

Cost budget: reasonable planning of store funds

  1. Rent: Reasonably estimate the rent cost according to different regions and market conditions. When signing a lease contract, pay attention to the details of the contract terms to avoid invisible costs.
  2. Decoration: According to the store area and design style, reasonable planning of decoration costs. Including bar production, wall decoration, lighting and other expenses.
  3. Equipment: Purchase the necessary equipment and utensils according to the requirements of beverage production. In the purchase should pay attention to quality and price, and reasonable cost control.
  4. Raw materials: According to the classification of drinks and production process needs, choose high-quality tea, fruit and other raw materials. In the purchase should pay attention to the quality of materials and, at the same time according to the sales situation reasonable reserve inventory.

boba shop

Business prospects: Actively explore market opportunities

  1. Market overview: Before opening a shop, we should have an in-depth understanding of the local milk tea market, including consumer demand and competitors. This helps us to accurately position and build a competitive milk tea shop.
  2. Competition pattern: Analyze the advantages and disadvantages of local milk tea shops, and understand the product characteristics and service quality of competitors. By comparing the competitive landscape, we can find our own advantages and disadvantages, and then develop targeted business strategies.
  3. Marketing strategy: The development of appropriate marketing strategies is the key to enhancing the visibility of milk tea shops and attracting customers. You can attract customers' attention and purchases through social media promotion, coupon issuance, and special activities.
  4. Financial planning: Making reasonable financial planning is the basis for ensuring the long-term stable operation of milk tea shops. It is necessary to conduct regular financial accounting, analyze and adjust the profit situation, and pay attention to controlling costs and preventing financial risks.

Staff training: improve service level and professional ability

  1. Pre-job training: Conduct comprehensive pre-job training for new employees, including knowledge of the history, culture, rules and regulations of the milk tea shop and beverage making.
  2. On-the-job training: Regular on-the-job training according to the actual work of employees. The training includes improving beverage-making skills, improving service quality, and strengthening team collaboration.
  3. Training and assessment: In order to ensure the effectiveness of employee training, employees should be assessed regularly. The assessment results can be used as the basis for employee promotion and reward, in order to improve the enthusiasm and work motivation of employees.

Store management: Achieve efficient operation and sustainable development

  1. Business hours: According to customer needs and the actual situation of the store, reasonable arrangement of business hours. Under normal circumstances, the business hours of milk tea shops should cover various periods of time, such as morning, middle and evening, to meet the needs of different customers.
  2. Environmental hygiene: In order to ensure the health of customers and employees, attention should be paid to the environmental hygiene of milk tea shops. Clean the store regularly and keep the shelves, bar and other areas clean and tidy.
  3. Safety management: Milk tea shops shall strictly abide by relevant laws and regulations to ensure food safety and fire safety. Conduct safety education and training for employees to improve their safety awareness.
  4. Customer maintenance: Maintain old customers and attract new customers through high-quality service and frequent interaction. A membership system can be established to provide members with benefits such as concessions and point exchange to enhance customer loyalty.

Innovation and research and development: continuous innovation, enhanced competitiveness

  1. Beverage innovation: Constantly develop new beverages according to seasons, festivals and customer needs. For example, there are hot and cold drinks for different seasons, or customized drinks for special holidays.
  2. Marketing innovation: In addition to traditional offline sales, online sales and delivery services should also be actively explored. Use social media, e-commerce platforms and other channels to broaden sales channels and attract more customers.
  3. Space design innovation: Combined with the actual situation of the store and customer needs, constantly optimize the space layout and design style. To provide customers with a comfortable and pleasant dining environment, and enhance the brand image.
  4. Service innovation: Increase customer stickiness by providing personalized service and interactive experience. For example, beverage-making teaching and DIY activities are carried out to enable customers to have a deeper understanding of milk tea culture and brand concept.

Cooperation and supply chain: Seek strategic cooperation to reduce costs

  1. Win-win cooperation: actively seek cooperation with other industries, enterprises or brands to jointly carry out promotional activities or develop new products. We will achieve mutual benefit and win-win results through resource sharing and complementary advantages.
  2. Supply chain management: Select reliable suppliers and partners to establish a stable supply chain. Through centralized procurement, long-term contracts, etc., reduce procurement costs and ensure the quality of raw materials.
  3. Franchise and authorization: Expand brand influence and increase market share through franchise and authorization. Working with experienced franchisees can provide technical support, brand marketing and other help.

Risk assessment and response strategies: Reduce potential risks and challenges

  1. Compliance with laws and regulations: strictly abide by national and regional laws and regulations to ensure the legal operation of milk tea shops. Keep abreast of relevant policy changes, adjust business strategies, and reduce legal risks.
  2. Food safety: Strictly control the procurement, storage, processing and production of raw materials to ensure beverage quality and food safety. For possible food safety problems, establish emergency plans, timely response and treatment.
  3. Market competition: Track and understand competitors and formulate corresponding competitive strategies. Through continuous innovation and improvement of service quality, enhance their competitiveness and attract more customers.
  4. Operating costs: comprehensive control of operating costs, reasonable allocation of funds and resources. Implement cost control in procurement, manpower, rent, etc., to ensure profitability.

In short, opening a milk tea shop needs to seriously consider all aspects of the factors. From bar design to appliance matching, from beverage classification to production process, to cost budget and business prospect planning, each link needs fine

Through careful planning of the above aspects, I believe that your bubble tea shop will be able to stand out in the highly competitive market and become the leader in the industry. Create a dream drink from scratch, and make your milk tea shop an oasis in the hearts of customers!