CALL US NOW
+86 136 8246 0100 (Whatsapp)
In recent years, new jewellery retail brands have sprung up like bamboo shoots after a rain. And everyone dreams of opening up and expanding their brand names in the vast market; however, heroes take turns to appear on the stage, and after all, most of them come back in despair. Most of the new brands of Liaoyu fail because of the lack of innovative thinking.
Looking at the domestic jewellery market, you will notice that the brand homogeneity has reached an astonishing degree. Many new brands are very similar to the brand name, brand vision, space design, prop display, and even product layout. Even the jewelry display showcase style and wall store fixtures are like each other. Without any creative and fresh ideas. It gives people the feeling of "like Chow Tai Fook, Chow Sang Sang, Liufu, or Chao Hongji". A "like The word "intuitively highlights the extraordinarily monotonous and boring brand ecology of Chinese jewellery.
Everyone wants to "hold the thighs and take shortcuts." This kind of thinking would have a miraculous effect if it were correctly operated ten years ago. However, when the information is highly flooded, and the consumption hierarchy is fission, I still imagine "holding the thighs and taking shortcuts." That is sitting on the well and watching the sky, and that is the blind man touching the elephant.
Check The Best Jewelry Showroom Design With Modern Luxury Display Cases!
Curved reception area design.
Jewelry Kiosk Design in the middle of showroom. Customer can choose and pick the ideal jewels around it .
Entrance design of the showroom
Outside shop front and window display design. Huge size sign letters allow people seen it from a long distance away.
At present, the post-80s and post-90s are in their mid-20s. In the future mass market, the post-80s and post-90s will inevitably become the mainstream consumer. The post-80s and post-90s who have grown up in the Internet age have their own opinions and ideas.
One's taste does not follow the trend, subjective thinking, and distinctive personality. Jewellery products are primarily targeted consumption for consumers born in the 50s and 60s. For the consumer groups conducted in the 80s and 90s, the future trend must be that casual consumption is more significant than targeted consumption.
Therefore, in the future, winning the recognition of the post-80s and 90s consumer groups is equivalent to winning the market. The method of "holding your thighs and taking shortcuts" is past tense and a dead end. Only by integrating the market, establishing the brand's unique positioning, insisting on innovation, and competing with similar brands in the market is the foundation of the survival of the new brand.
These things discussed above, Tiancheng Jewelry, has done it. The Ant Display team took over the Tiancheng project, from the in-depth communication in the early stage to the concept formation and then to the image landing; the Republic of China customs was set as the brand tone of Tiancheng jewellery, that is, fashion and personality. Elements extracted from the Republic of China's culture played a finishing touch in the visual implantation of the brand. The "brand differentiation" proposed at the beginning of the project was perfectly reflected in the landing process, far away from the monotonous big gold, creating a fashionable, elegant, and literary brand texture, forming an essential differentiation from similar brands market.
Tiancheng Jewelry does not seek extensive and complete, but only seeks professionalism and excellence. Only by insisting on going our way can we have the opportunity to lead the way. Tiancheng Jewelry's flagship has ideally started in Chengdu. The Ant Display team wishes Tiancheng Jewelry to become the Southwest Pearl of China's jewellery market and shine in China.