HOW TO OPEN AN ICE CREAM STORE? DISCOVER THE COMPLETE GUIDE TO BECOMING AN ICE CREAM MAKER AND OPENING AN ICE CREAM SHOP
Ice cream is an ultra-gourmet, dynamic market with a significant margin. In France, glaciers continue to be the favorite destination of families and tourists for a bit of gourmet break. For this reason, the ice cream industry produces 13 billion liters of ice cream per year worldwide (including 365 million liters in France). Yum!
Do you also love ice cream and want to open an ice cream STORE? Then, follow our expert advice and start your new business. You will learn how to open an ice cream STORE, become an ice cream maker, choose between being independent or opening a franchise glacier.
Ice cream is a unifying product that sells very well, especially during the summer season. The costs for opening an ice cream STORE are more affordable than the initial costs of starting a restaurant. Therefore, they can attract new entrepreneurs and those who do not wish to invest large amounts of capital in starting a business. In addition, this activity is very scalable; if you are successful, you can quickly expand it with several kiosks or ice cream stores.
The French are 80% to consume ice cream! And the reason is that ice cream is their favorite dessert even though its consumption varies from year to year, depending on the weather.
In France, we are large consumers of ice cream, and each year, 345 million liters of ice cream and sorbets are produced to meet demand. The French ice cream market is 55% dominated by home consumption of individual specialties such as cones, sticks, etc. Consumption of bulk ice creams such as sorbet and ice cream represents 36%, and the remaining 9% is made up of specialties such as Christmas logs, etc.
In 2014 and 2015, premium ice cream generated nearly 124 million euros in sales, thus achieving a 7% increase in sales thanks to favorable weather conditions and French demand. According to Nielsen, a measurement and analysis company, the ice cream market exceeded 1 billion euros in 2015.
In 2016, this growth was marked by a decline due to bad weather until July. For 2017, the market started to rise again. It is snacking that boosts the sale of ice cream the most during the summer, to the tune of 77%.
Before opening an ice cream STORE, the first step to be carried out is the market study. This study will provide an overview of this market to know the trends and the factors likely to modify consumer consumption. For example, the weather can play an important role in ice cream sales.
This market study will also help you get to know the local market and identify a business opportunity or not for a future establishment.
It would be unwise to embark on the opening of a glacier without having answered the following questions:
The first step is to identify your market:
· Individual, leisure, consumer goods market?
· Developing, stagnating, declining market?
· What does it represent in sales volume and turnover?
· What are their needs?
· How do they buy?
· Where do they live?
· How do they behave?
· How many are they?
· Where are they?
· What do they offer?
· At what price?
This is to identify:
· innovation processes and technological developments in your market,
· its regulatory and legislative framework (authorizations required, diploma to be obtained, etc.),
· Its social, economic, political, and ecological environment.
· What are the possible opportunities and threats?
· What do you need to master, own, acquire to be successful in your market?
· Does your project have its place in the market?
· Will it bring a "plus" compared to the competition?
· Will it meet a need not yet covered by the competition?
To open an ice cream STORE, you must define the concept you want to create and the commercial positioning to adopt.
This crucial step can only be done once the market research has been carried out. This will allow you to identify market trends and developments, the most interesting geographic areas, consumption habits, age, and consumer preferences, as well as the existing competition and how to position yourself concerning it. Indeed, if you target a small town with an organic glacier that already has one, it will be more challenging to set yourself.
Right now, there are a lot of ice-cream formats you can consider opening an ice cream shop with: artisan ice cream, organic ice cream, IceRoll (Thai ice cream roll), Italian ice cream, ice cream sandwiches, nitrogen ice cream; there is something for everyone. The first step is, therefore, to choose the type of glacier you want to open.
Dare to offer ice cream delivery. Food delivery has become very trendy and can also be a profitable business model for ice cream stores if done right. Make sure you provide your delivery person, such as Delivroo, Just Eats, or Uber Eat, for example, with coolers equipped with dry ice. And This keeps the ice cream cool and solid for a while, thus preventing it from going bad.
This step consists of giving your business creation project a legal framework that will allow it to emerge legally.
The various corporate legal structures must allow you to develop your ice cream business within an appropriate legal framework. However, the choice is not as complicated as you think ... Whatever your activity, you will have to choose:
· the sole proprietorship (EI),
· The creation of a company.
If you opt for the creation of a company, you will have to choose among these statutes:
· EURL: one-person limited liability company (one-person limited liability company)
· SARL: limited liability company
· SA: public limited company
· SAS: simplified joint-stock company
· SASU: simplified single-member joint-stock company
· SNC: general partnership
Selling ice cream can often be a crowded market, depending on the location. And This is especially true around city centers on hot days and near beaches and swimming spots. So you can find ice cream stores that are for sale. It is also an advantage because you will benefit from the equipment and goodwill you already own, as well as existing relationships with your suppliers.
There are drawbacks, however. The costs of purchasing an existing ice cream STORE will naturally be much higher than buying the equipment separately. In addition, if there is high brand loyalty, it can be difficult to impose your brand or evolve your product line to include more specialized products.
The decision to buy or start from scratch will depend on a series of factors, including starting capital, location, and how long you are willing to wait before starting to do business.
Be careful, however, to resume a viable and profitable activity. First, you must verify that the owner does not wish to resell his business because he foresees a deterioration in profitability.
It is a decision you will need to make during market research, which is essential before you want to open an ice cream STORE, as you will need to make sure that there are enough potential customers so that you can sell ice cream in quantity. . Both models have pros and cons. Therefore, it's essential to study both ideas before committing fully - there may be a factor that tips the scales.
For example, the price of gasoline can dramatically increase the cost of operating a mobile glacier. If prices keep going up, will you be able to afford the cost of the miles you have to travel?
After your market research and the choice of your concept, you decide whether you want to open an independent ice cream STORE or a franchise ice cream shop. Each of these two options has advantages and disadvantages. Therefore, before making a decision, it is crucial to identify the positive and negative aspects.
Opening a freelance ice cream STORE gives you total autonomy over everything: the choice of design, suppliers, the proposed offer; they also imply a larger advertising budget since your establishment will not be known to the public.
By opening a franchised ice cream STORE, you benefit from the brand's notoriety which implies a lower advertising budget, experience with regulations, and the necessary equipment. You will also have access to its know-how and a concept that has already proven its worth.
The Louise ice cream shop franchise, which was recently voted Best Brand by the business magazine Capital, is recruiting new franchisees among the existing franchises.
Eating ice cream is not a necessity; unlike any other form of food, it is more for pleasure or gluttony. Therefore, proper market research should be done before choosing the location. Since an ice cream truck is mobile, it can experiment in different areas before finalizing the place.
To open an ice cream shop or kiosk, you need to focus on its accessibility. Buying ice cream is usually an impulse decision on the part of customers. Therefore, the ice cream STORE should be easily accessible and have a parking space nearby. Look for a tourist location such as harbors, parks, waterfronts, or near businesses, such as markets, children's clothing and toy stores, or family restaurants.
To produce a financial forecast, any business creator must establish this essential document before embarking on his project. This document allows you to identify your financing needs, ensure a certain financial balance, and highlight the expected profitability. To establish this forecast, you must estimate as accurately as possible the employee and material needs necessary for the opening of your glacier.
If you are opening an ice cream STORE and do not want to run it yourself, you should consider hiring sales staff, especially if your ice cream shop location is subject to high seasonality. With good in-house training, they will be able to advise customers on certain types of ice cream.
Several methods exist to find your future employees. You can approach a recruitment firm that will filter profiles, a temporary agency, or Pole Emploi. You can also advertise on specialized sites or a campus.
It's not just about finding the right employee. You have to keep in mind that you have to pay them, pay employer contributions, etc.
You also must respect your employees' rights by providing them with working conditions faithful to the standards in force. Finally, to prevent any problems with an employee, make sure you continuously comply with the law. To know your rights and your duties, it is recommended to consult a specialized lawyer.
Whether your plan to open an ice cream STORE is a shop, a kiosk, or even a food truck, you will need an initial investment to finance the equipment purchase and the stock necessary to carry out your activity. Here is a non-exhaustive list of the equipment you will need:
· Ice creams
· Confectionery toppings and toppings
· Ice cream display cases
· Italian ice cream machines
· Professional freezers
· Professional whipped cream machines
· Professional chocolate makers
· Professional crepe makers
· Professional waffle makers
· Small cardboard jars, plastic cups
· Small plastic spoons, Spoon dispenser, Reserve
· Cones holder.
· Display cases with cones.
· Fluorescent straws, Spoon straws, Decorative straws.
· Decorations for ice cream cups.
· Distributors of napkins, paper napkins, Cornets protectors
· Stainless steel ice cream scoop and spatula
· Rinse Ice cream scoops.
· Perfume labels
· Garbage cans, curb stops, and giant cones.
· Decoration of ice cream display cases and counters
· Buckets, whisks, bowls, and graduated pitchers
· Ice cream store furniture
· Stainless steel ice bucket or polycarbonate and a cover
· Maintenance and cleaning products
Any store serving food and drink requires high standards of hygiene. In addition, there are common laws regarding the preparation and sale of food, and these must be observed at all times.
For any creation, takeover, or transformation of a glacier, a declaration must be made to the departmental directorate in charge of population protection (DDPP) before the establishment opens.
This declaration is mandatory to allow the Hygiene and Food Safety Service of the Departmental Directorate for the Protection of Populations (DDPP) to schedule health control visits: the 1st takes place after the establishment has opened, and the following controls are carried out. Scheduled at regular intervals or carried out unexpectedly.
In the event of a health check, several documents must be presented:
· cleaning, rat control, and disinfection: sheet with date of interventions and signature of the contractor;
· product receipt sheet;
· temperature recording sheets: reserves, refrigerators, time/temperature pairs for cooking and cooling;
· personnel training and information materials;
· staff aptitude certificate, issued during visits to occupational medicine;
· periodic microbiological analysis reports;
· the technical datasheet for cleaning products;
· contact details of suppliers;
· product nonconformity record sheet;
· corrective action sheets (provisions, deadlines, relevance of actions);
Opening an ice cream STORE without having first created a marketing plan is like driving without having a road map. You will eventually get to your destination, but you risk making costly mistakes (in both time and money) along the way.
The marketing plan is the result of the strategic analysis of the company. It allows you to program the various actions and objectives.
Do a situation analysis - Start by doing a SWOT analysis; for this, you need to assess your strengths, weaknesses, possibilities, and risks you may face. It involves defining your competition, understanding exactly how they operate, and knowing their strengths and weaknesses.
Describe the target market - This demonstrates that you are fully aware of the ice cream market, the customers, and their buying motivations. You should also provide the results of your research on the estimated demand for your product and the rate at which you expect that market to grow.
Establish Clear Marketing Goals - Describe the desired impact of your marketing plan by setting achievable and realistic goals, targets, and a specific timeline. The most common approach is to use activity measures.
Establish Your Marketing Strategy - Find ways to market your business to potential customers. Strategies generally consider the 4 Ps of marketing: product, price, place, and promotion.
Prepare your financial statements - You must produce a document that includes a budget and sales forecasts. Financial statements can also be included in your business plan. To prepare the financial information, seek simplicity by answering these few questions: "What turnover do you plan to achieve?", "What price will you ask?", "What will be the cost of acquiring 'a starting stock?", "What will your operating costs be?".
1. Better plan and prioritize the actions to be carried out
2. Ensure the consistency of your approach in the short and long term
3. Effectively allocate the necessary resources to the planned actions.
4. Measure the feedback from the activities carried out
5. Achieve your goals
Take all the information you have gathered and create your business plan. It is an essential document for any business creation. Include your target market, market research, design ideas, product and equipment list, financing options, and your first-year forecast.
This business plan will allow you, your entourage, and future investors to get a fair idea of the project. The main objective of the business plan is to attract potential investors (s). Thanks to this document, they will decide (or not) to go further with you.
This document is of paramount importance. The success of your request for funding to create a glacier will depend essentially on its quality of realization, its completeness, and the quality of the information it contains. It is for this reason that it is essential to take care of your business plan.
Usually, the business plan for an ice cream STORE consists of two different documents: the summary and the rest.
The summary is the most critical section of your business plan; it is this part where you will present your project. It aims to make the investor know more about your glacier project by answering all questions concisely.
After reading your summary, and if the investor is interested in the glacier project, he will consult the other sections of the business plan to obtain more detail on the points that seem important to him.
If you've never created a business plan and don't know where to start, there is business plan software on the web, or you can also get support from a specialist company.
The cost of starting an ice cream business can be kept to a minimum, although it can be high depending on the business model you choose and the type of store you want to open. You must plan investment of € 20,000 to € 75,000 to open your franchise glacier. For example, the Louise ice cream franchise, which was voted Best Brand, requires a contribution of € 40,000.
In case you have chosen to build your brand, the initial investment will depend on your concept, the size of your ice cream STORE, and its marketing objectives. For example, if you take a new approach to ice cream, such as with a kiosk, you will need to invest some money to build a strong brand and marketing. But, on the other hand, if your store is located on a busy harbor, you will need to spend less on marketing because natural footfall will be high.
Equipment will likely be the most significant expense if you're not buying an existing store, as you'll need professional display cases and freezers. For mobile glaciers, the van will easily be the highest cost, but remember to factor in the flocking of the vehicle.
Depending on its characteristics, your ambitions, and your situation, the financing for your glacier project can get from the following sources:
· your contribution (equity contribution),
· "love money," that is to say, the money that your loved ones will be ready to invest in your business,
· a loan of honor which can be granted to you to reinforce your contribution,
· the use of crowdfunding,
· the opening of your capital to investors,
· a bank loan that a guarantee mechanism may accompany,
· Leasing or a long-term rental for the acquisition of certain goods, etc.
· Be careful to assess your financing needs. Ask yourself if you've thought of everything?
· Take the time to understand a few essential concepts such as equity, fundraising, loans.
· Put the odds in your favor!
· Find out about the guarantee mechanisms available to creators.
You have come to the end of this guide to opening an ice cream STORE. We hope this one has helped you better understand all the steps involved in creating a glacier. Do you want to open an ice cream STORE, or do you know someone who wants to do so? Contact us! As a leader in the manufacture of artisanal ice creams, we indeed have the solution to help you open your ice cream store with efficient service and top-quality furniture.