With the increasing abundance of material life, consumers’ demand for spiritual enjoyment is getting higher and higher. If you want to be a good women’s clothing store, you need to do a good job of “user experience”, that is to create a shopping atmosphere that suits the needs of consumers. If you want to stand properly in the wave of competition in women’s clothing stores, you need to meet the spiritual needs of consumers. If you want to do a good job in a women’s clothing store, the first thing we have to consider is the decoration style of the store. Nowadays, there are many women’s clothing stores, and most people pay attention to the environment and atmosphere when choosing the shop. Therefore, the decoration design of women’s clothing stores is different from that of men’s stores. Women’s stores should not only be fashionable but also have a good store image to attract customers. Before we decorate, we must first clearly understand what style of clothing we sell, and for whom, and through the analysis of these data, we can determine our decoration style.
The decoration skill of women ’s clothing store
1. Time Division
On Monday, Tuesday, Wednesday, and Thursday, full-time wives usually come. In this way, some fashionable, high-priced and unique clothes can be placed in the window area to be used with models, so that customers can see better results. On Friday afternoons, Saturdays, and Sundays, most of the people visiting the store are women who usually go to work. It is best to hang medium-priced clothes on the living area models.
2. Rational Use of Living Area
The so-called live area is the area that is easiest to see first in the direction of the flow of people and vice versa. Pur your main style in the live area, and put other styles in the dead area, which can greatly increase sales.
3. Store Clothing Display
Don’t divide the color system too rigidly. The left side of the store is a cool color and the right side is a warm color, which is too incongruous. The combination of cold and warm should have a sense of rhythm.
4. Contrast Color Matching
Use cool colors to contrast warm colors. For example: use green clothes to set off red clothes, and blue clothes to set off yellow clothes. When placed in one area, cool colors and warm colors cannot each account for 50%, preferably a ratio of about 3:7. Appropriate, pay attention to the interweaving of cool and warm colors.
5. The Same Color Matching
Clothes of the same color will give people a very comfortable feeling. Use the importance of color in-store design. Pay attention not to put the same style and length together in the same color matching, so as not to make people feel like a warehouse.
When decorating the store, you can use the clothing display rack on the wall, which can not only save costs but also attract the attention of consumers through the wallpaper or board of the wall. The design of the clothing display rack on the wall should not be too cumbersome, in order to display more clothing, it is complicated and cumbersome, and simple at a glance can highlight the grade of clothing. In addition to the color and style of the clothing, the most important thing is the skill of hanging the clothes in the store. If a piece of clothes can be hung well, its grade will be improved a lot.
Tips for Hanging Clothes
1. Hanging Clothes on the Wall
For women’s stores, it is definitely not suitable for the display of high cabinets, flor hangings, and middle counters. Therefore, the display rack on the wall is a good display for clothing stores. After designing the display rack on the wall, and the skill of hanging clothes, customers can see their favorite styles and colors at a glance, and they can also convey information about new styles and promotions to consumers through the advantages of “high-hanging” clothing. So as to attract consumers’ attention and drive consumers’ shopping desire! We must know the matching skill of clothing. The advantage of hanging clothing racks on the wall can attract customers from a distance. Therefore, in terms of hanging clothes, we can match suitable clothes. For example, a single top can pair it with trousers or a skirt, and if the client likes the combination, she will buy it. This can not only attract the attention of consumers but also play a joint sales purpose.
2. Front & Side Hanging Skill
Front hanging:
A： The clothes's colors should be hung in the order from outside to inside, from front to back, and from light to dark.
B: Theunsalable clothing should be matched with other clothing to achieve the purpose of joint sales and inventory clearance.
C: The front-mounted viewing angle conforms to the direction of passenger flow, and enhances the visual effect of the storage space from the outer field to the inner field, shallow to deep.
Side hanging:
A: Keep the “？” rule. When customers enter the store, visually observe the clothing hook-up gap inward or to the left from the visual observation of passenger flow.
B: The size of the clothes hanging on the side should comply with the rules： from front to back, from small to large, or from outside to inside.
C: Full-height or half-height models should be placed in the side-hanging area for display enhancement, and at the same time. They should be marketed with promotional posters.
3. Stacking Display
Stacking is suitable for pop-up women’s clothing stores with a small area or a wide range of categories, and the distance between each stack of clothing should be kept at 10-12cm. Pants should show the details and characteristics of the craftsmanship of the tail pocket, waist, cross, and other parts after being folded, The effective display height of stacking is between 60-180cm, so it is very suitable for the middle counter of the large clothing store or the upper wall display shelf of the small store. But it should avoid the dead corners and dark corners of the store and dark-colored colored clothing should be frequently to avoid the accumulation of slow sales.
Women’s Clothing Store Design Points
A relatively complete women’s clothing store design generally includes fitting rooms, a front desk, hangers for placing clothes, etc. These areas should be reasonably allocated when designing, and the size of each space should be planned in detail according to needs. For the design and modeling, it should fully meet the psychological needs of women, so as to arouse girls’ desire to consume.
1. Window Design
Women are sensory creatures, often attracted by all kinds of colorful objects. When designing a store, you can choose dazzling colors, and you can also place window displays, etc, which can have the actual effect of attracting female customers.
2. Reception Desk
The reception desk is a component that should exist in the women’s clothing store, and the design and decoration must also be careful. The color and design style should be in line with the overall store decoration design concept. When decorating the reception desk, it is best not to place it at the exit, but to properly distance from the exit to maintain a sense of mystery, which will attract customers more.
3. Outdoor Sign
As the main external sign of a store or brand, the door head reflects the nature and characteristics of the brand to a large extent, How well you plan your storefronts can often determine whether customers want to go in front of your door or not.
4. Lighting
Lighting plays a key role in women’s clothing stores. The effect displayed by the same piece of clothing with and without lighting is completely different. Especially for single-piece displays, they must be highlighted with spotlights. In order to better attract the attention of consumers, so that they have the desire to buy.
In terms of store design, investors are required to inspect the store itself and its surroundings, such as the flow of people, the design of rival stores, and sales. Then according to these specific elements, design your own store according to the standard. Nowadays, many women’s clothing stores are very casual in the design the store. They just follow their own imagination or copy the decoration of other stores, without examining the actual location of the store, let alone examining the competition. So in order to increase your store sales, we need to spend enough patience and time.
