As the saying goes, eyes are the window of the soul. Nowadays, people are nearsighted because of all kinds of electronic products. Therefore, the distribution of eye shops is also quite extensive. If architecture is solidified music, decoration is the most colorful movement among them. For optical stores, decoration is an aspect that can best reflect its grade. A good decoration can not only make your business prosperous, but also can give your products a higher value. However, some details in the decoration are often difficult to grasp, so store decoration is also the difficulty of opening an optical shop. In order to provide some suggestions to the people who is going to start a new business of the eyeglasses shop, here I list some methods of the shop decoration to help you make the optical shop dream come true.
Part 1: In order to achieve "money" endless, how to decorate the shop?
1. Shopping window design
If you want the optical shop to achieve ingenious, unconventional, then decoration is the most direct and effective method. Optical shop decoration is not easily imitated. It is the best way to highlight the characteristics of optical shops and achieve more sales and more profits.
To decorate the optical shop is not that you spend more money then the decoration effect will be more better. A good decorating design requires hearts and minds. Optical shop decoration to stand in the front of The Times, which needs you to pay attention more to the customer's point of view. For example, the window design of spectacle shop: the window is the product of the development of The Times, it is like the "eyes" of people. And people can understand the characteristics of the spectacle shop through the window. People are vision animals, and they are easy to be attracted by the wonderful or special stuff. The shop window is a method to catch people’s eyes by retailers. So when decorating the shop, you need to notice the window design.
For this one optical shop, its window design is so delicate. The shop window and door all adopts glasses. The glasses material is a part of the building and let people see shop inside part. For its two windows, the display cabinets are with different display area layout. They can show different eyeglasses styles on the shelves. People can visit your products through window if they are a little interested in them. The window can attract those potential customers and lead them to shop to learn more about the eyeglasses. Different languages of the shop name on each side window top. The logo and cabinets are luminous. People can see the shop window parts from far away. The shop window design is a good sample for you to learn about the points.
Optical shop decoration is the most important feature, which is the best way to let customers remember the store. For example, the display cabinet design: In the shop, the display cabinets play the important role. It not only carries the publicity of corporate culture image, but also highlights the carrier of commodity characteristics. Therefore, the design of the showcase should have a unique sign of the enterprise, leaving a deep impression on customers.
These display cabinets are very distinctive in the shop. They are natural wooden style. The cabinets are put along the wall. Some cabinet display layout is special with lights. The different layers shapes will not let people feel bored. Besides, the eyewear at the shelves are more delicate and beautiful. One same line cabinets have the showcases. The display cabinets combine two display types, which are shelves and showcases. Every cabinet top has big light boxes to show the models who wear the eyeglasses. They are lively. What’s more, the shop brand logo is on each cabinet too. For some people who come to the shop casually at the first time, maybe they can’t remember the shop name from the facade, but they will remember your shop when see the cabinets with your sign. So the display cabinets with features will enhance the impressions.
>Relevant display cabinet style
Some people like this kind simple and natural display cabinets. Their tops are the light boxes with the shop posters too. Its display area design is simple. The middle part is big than other layers. It is for putting the eyeglasses trays to display the products. The bottom are with the display showcases. The showcases top is the tempered glasses, and it can show some expensive and unique eyeglasses styles. The showcases have storage area, which is functional and practical.
Part 2：Notes on the decoration of optical shop
Storefront image background and POP advertising location
The image background is best set in the center of the store entrance, which can highlight the enterprise image and let customers feel that they are respected. After all the pattern is decided, don't forget to leave a little place for POP advertising. It can be in the corner position, the edge of the sales area, or dead corner idle surface. In this way, the overall image of the product will be more comprehensive.
Functions layout
Optical shop decoration can be divided into optometry room, mirror room, hall and service desk according to the function of the store. So that consumers can make purposeful selection according to their actual needs, which not only forms the impact of product perspective but also saves consumers' time. The key point is to make full use of the partition and the turning and corner topography of the exhibition hall between different decorative styles of product series, so that all kinds of product series reflect each other and are relatively independent.
Color design
The colors can create the shop atmosphere. Stable colors can let people buy the products in the shop freely. The shade of colour of flower board, wall, ceiling, can let sell place appear energetic and won't make person feels depressed. The most important color of eyeglass shop is to create a quiet atmosphere in the store, so as to prolong the stay time of customers and promote sales.
Entryway design
There is one way to make the entryway. It is that to make the entrance with wide area and the exit can be remote and narrow. At the same time, more entrances and exits should be set up to facilitate customers and smooth passenger flow. The entrance should not design steps as far as possible, and the passageway should be unobstructed no matter how narrow it is. Even the narrowest places should make it easier for two people walking toward each other to slip apart.
Ornament
Generally speaking, the investment of accessories and decoration cost should reach more than 1:1 before it is considered correct investment. In addition to fully considering the matching and application effects of tiles, the determination of the material, style and color of accessories and lamps, as well as the choice of wall and ceiling paint colors, must be carefully considered and scrutinized. It is not only necessary to display the whole and harmoniously, but also to achieve a perfect integration of the partial display of all elements and tiles in the space. The highlight of an excellent optical shop lies in the perfect carving of details and the grasp of the whole with ease.
The lighting will affect the customers’ purchasing desire directly. On the deal with the optical shop lights, it can’t be too dazzling or too dark. It should be soft suitably and let people can see the products clearly and create one culture atmosphere. According to different theme function area, choose different light and shade, color light sources and lighting layouts. For example, direct illumination can be considered in the place where the product is displayed, and indirect illumination can be used in the place where there is no product.
Materials
In terms of material selection, the most important thing is to pay attention to the reasonable purchase according to your own store decoration costs. Do not blindly pursue the effect and choose some characteristic materials to increase unnecessary costs.
Conclusion
Optical shop decoration in the realization of its true value at the same time, but also have a personality. Decoration personality is the key to attracting customers, and it is a magic weapon to make the optical shop make a lot of money.
