Generally speaking, clothing stores sell not only goods but also the shopping atmosphere experienced by shoppers, which requires investors to work hard on clothing store design and decoration. If you want to decorate well, you have to spend more money. Simple decoration may not attract consumers to stop and you will lose business opportunities in vain. How to balance the relationship between save money and attract customers? Here are 7 Tips On Creating an Attractive clothing retail sore design and decoration.
In the aspect of store interior design, we can't copy the previous standards. Instead, we need to inspect the store itself and its surroundings on the spot to see the direction of people flow, sunshine, obstacles, colors, and styles of the surrounding shops, and then design according to the standards according to these specific elements. Nowadays, many clothing stores are effortless in-store image design, just according to their imagination or copying other stores' decoration, without investigating the store's actual location, let alone the competitors.
Clothing display is also a profound knowledge, quality of sales, and 40% in the presentation. Good Product display can show the advantages of the product correctly and make consumers impulse to buy. In General, The clothing display can divide into theme display, promotion display, new display, etc. according to different timing. The various display fixture can attract consumers and produce profitable sales.
As we know, The image and style positioning of clothing based on the classification of customer groups of stores distinguishes different styles and applies different publicity methods together. Casual clothing stores should give people a casual and relaxed feeling. They can play background music with strong rhythm, strong colors, and gorgeous lights. Intersperse Folding, front display cases, and side display with each other. Place the shelves s casually and holistically. Women's clothing stores should be feminine in color. Light blue + white, red + white, purple-red + white, camel + white, white, black + white, etc. are good choices. The store's streamlined and slim lines should be, with soft lighting and multiple mirrors (women naturally love looking at mirrors. When you have many mirrors here, even if you don't see your clothes, they will attract them: ）walnut Men's clothing display cabinet and other materials with rough lines and deep colors.
Unify The color of the store and integrated the clothing and decoration color harmoniously so that people can see the store's primary color at a glance. However, the unification here is not to make the clothing and decoration color entirely consistent, which will make the store appear very monotonous and rigid. We should make the local contrast and obey the whole.
The purpose of lighting. Lighting plays a crucial role in clothing stores. The same clothing with lighting and without lighting has an entirely different display effect, especially when the models display these single pieces. Spotlights must set them off. The color of the light should also be appropriate. The blue light gives people a cold, cold, and psychedelic feeling (summer clothes), while the yellow light gives people a warm feeling (winter clothes).
The fitting room is significant. Most customers decide to buy clothes in the fitting room. However, many stores do not have fitting rooms, or the fitting rooms are elementary, which will affect the final purchase of customers. The fitting room of a clothing store should be not only beautiful but also comfortable and safe. When we design the fitting room, we first need to decide where to put it.
We should place retail shelves to leave space for walking, retail display fixtures can split into the main channel and secondary channel, So, the image background board can put on the main entrance or the shopping mall's main channel. Others display in rest spaces. Retail counter also counts in clothing store design. We should arragen cash register counter properly and give customer a better shopping experience.
For clothing stores, decoration style in place is half the success. But decoration is a complicated thing. There are too many details, such as time arrangement, project budget, and decoration company qualification. If you want to make partial changes, you often communicate with the decoration company for a whole day. Therefore, many people simply perfunctorily, or paste a few pieces of wrinkly paper on the wall at will, choose the wall color casually, and paint the dark green wall of the shop, which is initially insufficient in light. As a result, from the outside, it seems that there is no light in the shop, and consumers are not in the mood to go shopping.
The method of decomposing the decoration process may make many people feel troublesome, but many clothing stores adopt contracting labor and not materials when decorating. To save money and ensure the quality of decoration materials, most of them buy them by themselves.