Having and running a shoe store seems to be the ideal goal of anyone who is fully enthusiastic about shoes. But business minds are necessary because the success of the retail industry eventually depends on the number -of sales figures. This means that the design of the store, internal furniture display and decoration must attract target consumers. Whether you are going to cater to frugal or high-end customers, your shoe store must meet consumer needs and expectations.
The first impression is very important for any retail store. Store design, signs, and logos should attract your target consumers. In a store specializing in a certain type of shoe -design brand shoes, sports shoes, or comfort/walking shoes-appearance elements should also convey the spirit of the store so that consumers who are not familiar with the products in the store can immediately use the store. The products provided are impressed.
Display Window Design
Although the display window is viewed from the outside of the store, it is worth having its own part. The display design can be used to convey the brand of the store, highlight the name of the manufacturer/famous designer, or remind potential customers to pay attention to special offers or promotion activities. Any exhibited shoes should have an appropriate interval and be arranged in a way that complements the relevant signs. The tablet glass itself should be stained. Crowded displays and dirty windows can make consumers' appetites immediately. This area may seem inconspicuous, and in fact, it will play a very great guidance in the sales of the store.
It is necessary to build a system and carefully track which brands and styles of shoes are selling best. Using the inventory unit (SKU), the inventory aging code to master the inventory level and when to re-order. Items that cannot be moved well can be reduced or completely eliminated in inventory.
Quality Staff/Customer Service
Employees who understand shoes, understand store inventory and understand core consumers are critical to the success of the company. If looking for experienced shoe store sellers, it is best to sell professional knowledge or strong interest in your store's specialty categories, such as female leisure or formal design. The staff who are really interested in customers and products help make consumers feel safe. The ability to add sales to individuals or families is also important.
Family-oriented stores are best to sell shoes for everyone, from young people who are pursuing fashion to the pursuit of comfortable thirty or forty years old. Limited options will encourage customers to go shopping elsewhere. Even if your store provides goods for a family member, this family may prefer to shop in a store that meets everyone's needs. It can also extend the time for customers to stay in the store.
The display in the store is just as important as the window display. Highlight the latest design and special offers by raising the display or placing it near the entrance of the store. Even the clear warehouse district should be tidy and classified according to size and style. Good display furniture will improve the grade of your products, especially the wall cabinet can help you place more products, and space can be better used.
Once a customer expresses interest in a style, she will want to try some on. If the shopper cannot find a comfortable place to sit to fit the shoe, she may give up and leave the store in frustration. In addition, comfortable seating helps customers feel welcome and will always be appreciated by the shopper's disinterested spouse.
Lighting both window and interior displays is important. But good lighting design can also contribute to a warm, welcoming ambiance. The luxury retailer may choose to wash the space in subdued rosy or golden light, while the family store might stick to cheerful, practical bright white lighting. Featured items may be spotlighted from the ceiling or lit from below to distinguish them from other displays.
Plenty of Mirrors
All the comfy seating in the world will be of no use if the shopper cannot view a tried-on shoe in an appropriately located mirror. Use a mix of full-length and knee-length mirrors, so consumers can view both the small and big picture. Luxury consumers may want to match the shoe to a purse or handbag, making the full-length mirror a must. Wedding and other special-occasion consumers have been known to wear special-event clothing to a store to help in shoe selection. If your store is a high-volume establishment, place as many mirrors as practical throughout the space.
A powerful brand is critical to the success of the shoe store. Consider who your target market is, and what you want in the store. You may like to welcome the wealthy fashionistas, and they only long for the latest European style. Alternatively, you can also carefully create a store image suitable for middle-class family tastes and budgets. In the eyes of customers, sports shoe stores may be closely related to the most popular sports brands. The walking shoe shop may not want to promote it is not a specific brand, but the concept of comfort and priority in style or publicity.