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$10,800.00
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SKU
SFSD-1015
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Display style. Unlike shopping malls where brands are stacked together, this shop is divided into "scenes." Turn left after entering the entrance and you'll find the "Commuter Corner," where dark brown leather Oxfords sit next to matching briefcases, and a subway map hangs on the wall. The "Weekend Zone" on the right is even more interesting: denim sneakers paired with canvas backpacks sit alongside surfboard-shaped shoe racks. Even the shoe-trying bench is made from a repurposed suitcase. The owner says he wants customers to imagine wearing the shoes when they see them.
Shoe Try-On Area
The shoe try-on area, hidden behind a green wall, feels like a secret garden. A knitted rug covers the mint-green sofa, and lemonade and cookies are placed on the coffee table. The most thoughtful feature is the three shoe-trying mirrors available at three different heights: a sitting mirror perfect for checking out your overall look, a standing mirror for full-body shots, and a mirror tilted 45 degrees for observing the curves of your shoe soles. As I tried on a pair of beige loafers, the clerk smiled and handed me a pair of matching mid-calf socks, saying, "Try this combination; it'll flatter your ankles."
Shelf Design
The shelf design is ingenious. Sensor lights are installed beneath the wooden shelves. When you pick up a shoe, the lights automatically illuminate the details inside. The shelves in the high-heeled shoe area are stepped, with each level fitting boxes of the correct heel height, arranged from 3 cm to 10 cm, like the black and white keys of a piano. In the far corner, there's a "used shoe repair station" stocked with shoe polish, brushes, and sewing kits. The owner says these tools are free to anyone who has purchased shoes in the store.
Checkout Counter
The checkout counter is made of old shipwood, and a vintage typewriter sits on top. After payment, the clerk wraps the shoes in brown paper and ties them with a hemp bow. Instead of a regular shopping bag, the clerk gives you a cotton bag printed with a shoe design. "This way you can carry your groceries," said the ponytailed clerk. "Last week, an auntie came in specifically to ask for an empty bag, saying it would be perfect for her grandson's picture books."