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The display case is L-shaped and consists of two main parts: a longer main counter and a shorter side cabinet connected vertically to it. The main counter is longer and used to display and sell jewelry, while the side cabinets may be used to display some special or high-value jewelry. The entire counter is of moderate height, making it easy for customers to view and interact with the sales staff. The base of the counter presents a simple geometric shape that is both stable and beautiful.


Above the counter are two square glass enclosures lined with light liners for displaying jewelry. The design of the glass cover is transparent, which can show the details of the jewelry to the maximum, and at the same time play a protective role. The material of the glass cover should be high transparency acrylic or glass to ensure clarity and light penetration, so that the jewelry is more bright and dazzling under the light. The lighting design below the glass cover, perhaps an LED light strip, provides soft and ample illumination for the jewelry, further enhancing the display effect.
The jewelry brand's LOGO is prominently displayed on the side of the cabinet. The LOGO is beautifully designed, with a letter "S" containing a crown and diamonds as the core element, symbolizing dignity and luxury. The LOGO is black, which is in sharp contrast with the light gray cabinet body, and has a strong visual impact, and through the backlight design, the LOGO appears more eye-catching at night. This reflects the merchants' emphasis on brand image and strategies to enhance brand identity.