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As a business owner, you know that quality signage is critical to building your business and attracting potential customers. But with many types of signs, including digital LED signs, freestanding signs, neon signs, and sculpted signs, it can be difficult to choose the right sign for your building.
One of the most popular types of sign is custom channel letters. Large, boldly sculpted 3D shapes, bright colors and lighting effectively show your brand name, purpose and message to stand out from the competition.
Description of the channel letter
This is the channel letter to show the “Google” sign. The channel letter can be made different colors, which will depend on your logo design. There is the metal bar at the back to hold the letters, then they are assemble at the wall together. In this way, the channel letter sign looks very three-dimensional. When the sunshine is shining on the sign, it also has the shadows. Such one channel letter is made of the aluminum, and it will not be rusty and corrosion. It is weather-proof.

Illumination ways
The channel letter sign can be luminous or not lighted. Lighting is an important part of channel letters design. If chosen well, color and light can help your logo stand out and attract the potential customers. If doing luminous signs, there are two illumination methods. One is LED light and another one is the neon light. Different lights have different vision effect, but they all will catch people’s attention.


More and more mounted choices
Once the sign is made, channel letters can be installed on your building. Depending on your property management rules and limitations, and what seems best, there are several different options to consider. They are the raceway mount, direct mount or flush mount and backer mount etc.