High-end watch kiosk Casio brand watch repair retail shop booth wood and white jewelry showcase for sale

Size: Customized
Materials: MDF and baking paint, tempered glass
Production time: 25 to 28 working days
Payment methods: Telegraphic transfer, Western Union

When it comes to this G-SHOCK kiosk, the most direct impression that most people have is that it neither loses the brand's own "hardcore temperament" nor fails to maintain a high level of recognition in the bustling public space - it is neither as rigid as traditional watch counters nor as out of touch with the shopping mall atmosphere due to its excessive individuality. Let's specifically discuss the ingenious ideas of this space from different design dimensions below.

Open display

The watch kiosk is not enclosed but is laid out in the form of "fully open + shallow guardrails" - customers can approach from any direction of the mall without the sense of distance that they need to push the door to enter. The display area adopts a "multi-level stepped shelf", with watches arranged in layers from bottom to top: the lower layer displays basic models, neatly and uniformly spread out, allowing one to directly see the "variety of styles". The upper layer leaves a wider space to place some styles with special color schemes, avoiding visual congestion. Moreover, transparent glass guardrails have been added to the edges of the shelves, which neither block the watches nor prevent customers from accidentally dropping the products, thus balancing display and practicality.

Cash register counter design

The cashier area does not have a separate enclosed counter but is embedded in the corner of the display area - a small countertop with the cashier equipment placed on it, and behind it is a shallow retaining wall. The advantage of this design is that the sales assistants standing in the checkout area can keep an eye on the entire kiosk and won't distance themselves from customers just because they are "guarding the checkout counter". At the same time, the compact layout will not occupy too much display space, allowing more products to be placed in the limited area.

Lighting design

1. Basic ambient lighting: A circle of soft LED light strips at the bottom of the kiosk not only clearly demarcates the spatial boundary on the ground (preventing customers from bumping into it), but also makes the entire kiosk seem to "float" on the ground, reducing the sense of heaviness.
2. Shelf highlight lights: Small spotlights are embedded along the edges of each layer of shelves, and the light just shines on the watch dials - highlighting the details of the dials (such as the digital display and pointer texture of G-SHOCK), without being dazzling due to the overly bright light.
3. Key ambient lighting: The illuminated signs on the side of the experience stand and the backlight of the brand signboards are all "point" light sources, which can not only focus the visual focus but also stand out more in the ambient light of the shopping mall.

Each key model has a "dedicated display position". For instance, the large dial model in the picture can not only be directly tried on on the experience table, but also its details are magnified by the poster beside it, and the function introduction is simultaneously broadcast on the screen - it's like a triple focus of "poster + screen + physical item", allowing customers to quickly grasp the selling points of this model. It is more convincing than simply placing the watch on the shelf.