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Amid the hustle and bustle of commercial dining, the Nescafé kiosk is an example of thoughtful design that perfectly combines brand image with practicality. This kiosk is more than just a place to serve coffee; it is a carefully curated space designed to provide customers with an immersive Nescafé coffee experience.
Overall Layout
The Nescafé kiosk is compact and efficient in layout. Structurally, it combines wood and black elements to create a visually appealing contrast. The use of wood texture panels on the exterior gives a warm, inviting feel, reminiscent of a cozy coffee corner.
The front of the kiosk is dominated by a counter with a glass display case. This display case is strategically located to showcase Nescafé products, whether it is freshly brewed coffee or related merchandise.
Above the counter, the Nescafé logo is prominently displayed in bold black font against a wood texture background, flanked by the phrase "Cuisine Fly" and other brand elements. This clear and eye-catching brand identity ensures that customers can easily identify this kiosk as part of the Nescafé family from a distance.
Brand Elements
Branding is at the core of this kiosk design. The Nescafé logo is repeated throughout the structure, not only on the front, but also on the sides and top. The consistent use of the logo helps to strengthen brand recognition.
Additionally, the inclusion of phrases such as “Breden Master” and “Cuisine Fly” adds to the brand’s storytelling. The use of coffee-related imagery, such as pictures of coffee beans and a steaming cup of Nescafé coffee, further enhances the brand’s visual identity.
These images are strategically placed on both sides of the kiosk, creating a direct connection with the product and evoking the rich aroma and taste associated with Nescafé coffee.
Interior Functionality
When it comes to the interior of the kiosk, functionality takes center stage. The layout is designed to provide a smooth workflow for employees. There is a storage area on one side, with coffee cups neatly arranged on shelves. The cups are neatly arranged to ensure easy access for the barista.
This not only saves time but also helps improve the overall efficiency of the service. Next to the cup storage area is a display refrigerator. This refrigerator is likely used to store milk, cream, and other perishable items that are essential for making Nescafé coffee.
Its placement within the kiosk ensures that these items are within easy reach, allowing for quick and convenient use during the coffee-making process. The central section of the kiosk houses the coffee-making equipment. This includes the coffee machine and other equipment required to brew and serve coffee. The equipment is placed in a way that maximizes workspace efficiency. The barista can easily move around the equipment and prepare orders without feeling crowded.